Amy Wolkenfelt's profile

GORDO BRANDING & PACKAGING DESIGN

Amy Wolkenfelt
•
brand identity Logo Design visual identity Packaging packaging design food illustration ILLUSTRATION design identity Brand Design

GORDO®
BRAND IDENTITY AND PACKAGING PROJECT
CONCEPT
Gordo a food brand located in the heart of Cairo, Egypt. Gordo stands for the dearing Spanish nickname of a "bigger" person. Designed to capture the attention of the younger and more modern arab and non-arab generation, where love not only goes through the stomach but also through the eyes with a packaging designed to make you crave it even more. 

CHARACTERS
One of the standouts of the packaging are the characters created to visualise what is inside the packaging. Playfulness and humor played a role in creating vegetable personas that are on the bigger size to enhance the brand's name "Gordo".

LOGO
A bold yet readable design for both the arab and non-arab consumer. The Arabic logo was meant to visualise the playfulness of the brand.

GRAPHIC DESIGNER AND ILLUSTRATOR
Amy Wolkenfelt
2024

brand identity Logo Design visual identity Packaging packaging design food illustration ILLUSTRATION design identity Brand Design
brand identity Logo Design visual identity Packaging packaging design food illustration ILLUSTRATION design identity Brand Design
brand identity Logo Design visual identity Packaging packaging design food illustration ILLUSTRATION design identity Brand Design
brand identity Logo Design visual identity Packaging packaging design food illustration ILLUSTRATION design identity Brand Design
THANKS.

GRAPHIC DESIGNER AND ILLUSTRATOR
Amy Wolkenfelt

CONTACT
Mail: amyfrommoodsi@outlook.com
IG: @moodsi.studio

GORDO BRANDING & PACKAGING DESIGN
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Amy Wolkenfelt's profile

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Amy Wolkenfelt's profile
Cairo, Egypt

GORDO BRANDING & PACKAGING DESIGN

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